Facebook Like Optimization (FLO) can really beat SEO. Look at facebook ranking below from Alexa.com . At some countries, Facebook even beat giant search engines and at most countries, come out 2nd.
People do seo coz number one source for traffic is search engine. But since Facebook has changed this landscape, Facebook Like Optimization (FLO) is the alternative. Currently, the only FLO I can think of are these:
1. Content is power! And your title for Like should be tempting! Remember, in FLO, backlinks don't matter, how many people like your content is the main ingredient. Besides, you need constant Like. When 1 person click Like, he or she must able to get at least 1 of his friends to click Like too. If not, the cycle stops.
2. For blog, article etc, place your like at the end of your post. Dont put on top coz people read from top to bottom.
3. Dont't use dark color scheme when you are generating your button at http://developers.facebook.com/docs/reference/plugins/like . Make is as natural and as intuitive as possible.
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